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About Charlie's Subaru in Augusta, Maine


Charlie Shuman, the President of Charlie's Motor Mall is running what is now considered the largest new car dealer group in the state. He takes pride in superior customer satisfaction with the largest inventory of new and used cars available.

Charlie hasn't forgotten his small beginnings when he took his first job as an office clerk at the former Henry Kimball Co., a Dodge dealership. Where he worked his way through other positions, before moving on to work for American Motors Jeep Corp. During those 17 years, he worked his way up, eventually becoming District Sales Manager for Maine, Massachusetts and New Hampshire.

In 1986, he and a partner opened Charlie's Subaru in Augusta, Maine. Charlie bought him out after 5 years and continued buying more dealerships... and his success has continued.

Charlie Shuman has built the company from a single franchise employing 17 people in 1986 to a 240- employee, 8- franchise company selling nearly 7,000 vehicles annually. Even though Charlie's has grown substantially, we still are a family run business with the same values and beliefs that starts the organization 25 years ago.

The company offers state of the art service, parts and body shop facilities with over 60 factory-trained technicians. So if are looking for a dealer that offers great prices, a large inventory and attention to every customer, then you've come to the right place.

Even though Charlie, Steve and Elissa don't personally meet every customer, the commitment to exceptional customer service can be seen in all our employees. They all stand behind Charlie and you!

Hear What Our Customers Have to Say

"Dear Charley"

I hope that you will share this letter with Linda and Heidi and I hope that you will add copies to their personnel files. I know that customers don't hesitate to write letters when they are dissatisfied, perhaps the world would be a kinder place if we made it a point to thank people for their good work more often. Thanks again!

I am writing to commend your Subaru Service Manager; Heidi, and your Parts Department Manager; Linda. I managed to tear up the front end of my '98 Subaru Legacy Outback this winter on a clump of frozen dirt. By the time I had it looked at I was no longer able to drive it safely. Both Linda and Heidi were enormously helpful in getting my car towed into your shop, obtaining the parts necessary for repair, and getting the work done quickly and at an excellent price. I felt very well treated in every step along the way.

A happy Subaru Customer

"Dear Service Department"

This letter is a letter of appreciation for all that your Service Department does for me as a customer. I have purchased two Subaru's in the past 4 years. Each car I bought in for service has been handled with absolute professionalism. Heidi Laliberte & Andrea Dyer make me feel like a special customer. They always are on top of my needs for my car services. I as one work in Customer Relations every day and know how important it is to make your customers feel important & your department excels in customer service. Because of my great experience with your Subaru Service Department, I have recommended others to buy a Subaru from your dealership & they have. Keep up your charm!

A happy Subaru Customer

"Dear Mr. Shuman"

Please convey our compliments to Liz Allard on selling us our new Forester.

We feel she exceeded other salesmen when we were looking to purchase a new vehicle.

She was very knowledgeable about the vehicles safety features, motor, and accessories. The weather was cold to be outside in a parking lot to show us cars. She brought us in were it was warm and showed us the different features and went on two test drives with us and our two grandchildren. She had great patience. She also showed us your dealership and introduced us to key people in your dealership and told us about your Subaru in the showroom. We were really impressed with her. Nice car.

You should be proud of the ladies you have hired in key positions usually filled by males. You have a great dealership to be proud of.

Thanks,Look forward to your service

Contact Information


Charlie's Subaru

466 Western Ave

Augusta, ME 04330
sales Toll Free:
(877) 649-9658
sales Sales:
(207) 622-7327
fax Fax:
207-621-0649

Hours

  • Monday: 9:00am - 8:00pm
  • Tuesday: 9:00am - 8:00pm
  • Wednesday: 9:00am - 8:00pm
  • Thursday: 9:00am - 8:00pm
  • Friday: 9:00am - 8:00pm
  • Saturday: 9:00am - 6:00pm
  • Sunday: Closed
Certified Pre–Owned