Buy a New Subaru from Charlie's Subaru in Augusta, ME

Local drivers come to our Maine Dealership in Augusta for many reasons. The complete inventory of new Subaru cars and SUVs like the Outback, Ascent, Impreza, WRX, Legacy, Forester, BRZ and Crosstrek is often at the top of the list. We carry or can get the exact specifications you want like the new Outback Wilderness or Legacy Premium, Limited or Touring trim levels. You can also select from packages like Starlink, Navigation, EyeSight or the All- Weather packages. You can also get a Legacy with your choice of package options. 

Charlie's Subaru has been a local, family run business for decades as drivers from nearby WatervilleBangor and Portland, ME already know. Learn more about our new Subaru dealership serving Auburn here. Coastal drivers from Wiscasset and Rockport know us too for our welcoming style and money saving offers. Check out our regular Subaru lease offers. With the help of our convenient Car Finder form, Charlie's Subaru can easily get it for you.  And remember if you want to explore ALL of your options, be sure to check out our Augusta used car inventory too.

Here in the south of Maine, there's a lot to see and do. There's scenic Casco Bay to soak up in greater Portland, just a short drive from South Portland proper, Mt. Apatite to hike in Auburn, and the City Forest to explore in Bangor. These are just the tip of the iceberg, too. You'll need a new vehicle geared for any adventure, one that can take you there and back home again dependably with all the trimmings, and not just any new model, either. That's where Charlie's Subaru comes in. 

What are the new Subaru models at Charlie's Subaru serving Auburn, Maine?

Right here in Augusta on the Kennebec River, you'll find a wide-ranging line of new Subaru vehicles prepared for every drive, to be sure, from a weekend skiing or snowboarding getaway to that upcoming, long-awaited extended Pine Tree State vacation. The latest Subaru lineup is even better than ever for a new model years, too. See for yourself!

  • Subaru Ascent: the family-friendly alternative to a mainstream full of new crossover options, this, the largest Subaru SUV and its flagship, isn't your everyday model, going equally big on capability, safety, technology, and most of all, accommodations for any trip. Explore the Ascent's trim levels below. 
  • Subaru Crosstrek: this rugged subcompact SUV began as the seemingly inconspicuous XV concept in 2011, but by 2016, it had become a favorite of orienteers the whole of Maine over looking for space-efficiency and all-wheel-drive perseverance. Ask us about the Crosstrek hybrid too! Explore Crosstrek trim levels or new Crosstrek inventory here. Find answers to commonly asked Crosstrek questions here!
  • Subaru Forester: in this year's compact SUV, you can look forward not only to a capable ride built using a slate of the latest components but also one that incorporates a ton of new features, remaining leading-edge when it comes to safety, comfort, convenience, and technology. Explore the trim levels below or view new Forester inventory here. Charlie answers some of the most frequently asked Forester questions here.
  • Subaru Impreza: This perennial model comes in both sedan and hatchback options. It's long been Subaru's staple for reliability and affordable comfort. With multiple Impreza trim options, this vehicle is very versatile. 
  • Subaru Legacy: a mid-size car with a dedicated following, this sedan makes for a winning combination of performance and luxury, loaded with whole-package features you'll be hard-put to find anywhere else. Make this sedan your own by selecting the Legacy trim level that works for you.
  • Subaru Outback: our automaker's fully fledged wagon-become-modern SUV, this crossover is built to go anywhere, sporting safety and technological improvements for the latest model year as well as its hallmark great cargo space and tow ratings. Explore the Outback's trim levels today.
  • Subaru WRX: adrenalized performance and sophisticated Formula 1-inspired equipment come together in this sports sedan, a go-to among younger drivers and thrill-seekers looking for the right balance of style and charge. The 2022 WRX will be the next iteration of this model last updated in 2020. Watch this site for updates
  • Subaru BRZ: Subaru's sports car offers quick-ratio steering and sport-tuned suspension. Contact us today for more information on this performance engineered coupe.

But most of all, when you shop with us, you'll find an unforgettable Subaru experience on prominent display. For one, our expert sales staff will be at your service every step of the way, ready to keep you in-the-know on the newest and most popular models and features. Secondly, we make financing or leasing a new Subaru here in the Augusta area a matter of course, with a host of affordable car loan and Subaru lease options to fit your budget and the help of an on-site auto finance center to acquire the one that's best for you. You can get started down the road to ownership right here online, too, by filling out our website's application form. We'll be sure to get back to you discuss your options.

Have a question about one of the many new Subaru models in our showcase here at 466 Western Ave? Maybe you're just planning to schedule a test drive. Either way, you're invited to contact us by phone or visit us in person here at our showroom. We're looking forward to seeing you soon!

Explore the 2021 Subaru Ascent Trim Levels

There is nothing in any rulebook that says a family-oriented SUV can't be fun to drive. With room to carry between seven and eight passengers, the Subaru Ascent sets the new standard in family vacations with an energetic engine, superb infotainment, and technology features, and superior comfort for your ride. With the ability to tow up to 5,000 pounds, the Subaru Ascent is ready to take you on your next adventure near Auburn or Waterville, ME.

  • Subaru Ascent: The base trim level sets the standard with Symmetrical All-Wheel Drive serving as a headliner. Subaru EyeSight comes loaded with plenty of safety features to protect you on the streets of Portland. It is equipped with raised roof rails, so it is always ready for action.
  • Subaru Ascent Premium: The second trim in the lineup is the first to offer the available Second-Row Captain's Chairs, 4G LTE Wireless Hotspot, and even more driver-assist features through the STARLINK Safety and Security package. Heated front seats and a leather-wrapped steering wheel increase your elegance.
  • Subaru Ascent Limited: This trim level includes everything you find on the previous trims, and adds Leather-Trimmed Upholstery, Heated Front and Second-Row Seats, and a 10-Way Power-Adjustable Driver's Seat w. Memory
  • Subaru Ascent Touring: at the top of the list, you'll find this elegant performer. It brings you all of the features from the previous trims but provides some upgrades in the form of the STARLINK Multimedia Navigation, a Panoramic Power Moonroof, 180-Degree Front-View Monitor, and Ventilated Front Seats

Hit the Trails of Auburn and Maine in the 2021 Subaru Crosstrek

Taking the road less traveled is more fun in the right SUV. That is what you can expect from the 2021 Subaru Crosstrek. This thrill-seeking off-roader carries the 152-horsepower BOXER engine as you cross the trails and creeks of South Portland, ME. Its exceptional gas range of 27 mpg in the city and 33 on the highway means you'll be saving money by making fewer stops to fill up. Every trip is a comfortable experience with seats that are sure to please and a spacious and elegant cabin. Planning on carrying larger items? The Crosstrek provides an unmatched 55.3 cubic  feet of cargo space when you lay down the back row of seats.

  • Subaru Crosstrek: Loaded with Symmetrical All-Wheel Drive and Subaru Eyesight, the base trim level of the Subaru Crosstrek gets things started with fun. Get the infotainment features you love like Apple CarPlay and Android Auto for your travels through South Portland, ME. Each Crosstrek comes equipped with a rearview camera and automatic climate control.
  • Subaru Crosstrek Premium: A leather-wrapped steering wheel and shifter handle brings you another level of sophistication. Heated front seats keep you cozy on cool Augusta mornings. The EyeSight system gets a boost from the STARLINK Safety and Security package. The STARLINK Infotainment system adds Satellite and HD radio and a reliable wireless hotspot.
  • Subaru Crosstrek Sport: When adventure calls, this is the trim to answer with. It comes equipped with the upgraded 182-horsepower Subaru BOXER engine, Dual-Function X-MODE, with Hill Descent Control. It shows off a sport grille and wheel arch moldings. The StarTex water-repellant upholstery makes cleanup a snap.
  • Subaru Crosstrek Limited: The leather-trimmed upholstery makes this a first-class crossover. The STARLINK system provides an eight-inch Multimedia Plus Touchscreen. EyeSight now includes Blind-Spot Detection and Rear Cross-Traffic Alert.

Discover the 2021 Subaru Forester Trim Levels

You don't need a super powerful or the largest crossover to enjoy your excursions. The compact Subaru Forester is changing the game by bringing South Portland, ME drivers a sophisticated and exciting way to expand their horizons. The 2021 Forester turns its focus on safety with some additions that are sure to please the families from Augusta to Bangor. Overall, the 2021 Subaru Forester is a great option for drivers who value fuel economy, comfort, and adventure.

  • Subaru Forester (Base): The introduction to the Forester lineup is nearly as impressive as the very top of the lineup. The STARLINK infotainment system brings you a 6.5-inch, Apple CarPlay, and Android Auto. Satellite and HD radio and Bluetooth round out the standard system. The new year sees the addition of a Rear Seat Reminder and steering responsive LED headlights to the list of safety equipment. But you also benefit from forward-collision warning, adaptive cruise control, and an extensive list of driver-assist technology.
  • Subaru Forester Premium: See what Bangor looks like through the Forester Premium's panoramic moonroof. It adds a touch of elegance to your drive through Augusta with a leather-wrapped steering wheel and 10-way power-adjustable driver's seat.  Heated front row seats and a reclining second-row add to your comfort, no matter which seat you claim.
  • Subaru Forester Sport: When you want to add a little athleticism to your journey, this is the trim you go with. You'll find it adds sporty paddle shifters, sport cloth upholstery with orange accents throughout the cabin.  Hands-Free texting capabilities make your drive easier by keeping your hands on the wheel. Additions also include LED fog lights and proximity keyless entry.
  • Subaru Forester Limited: When you want a first-class flight through South Portland, ME, you'll find it in the penultimate trim level of the bunch. The Limited is the first in the lineup to offer fine leather upholstery. It increases comfort and convenience with dual-zone automatic climate control, an eight-inch STARLINK touchscreen, and a power liftgate. Navigation can be added, as well.  Blind-Spot Detection and Rear Cross-Traffic Alert are included in the EyeSight safety package.
  • Subaru Forester Touring: The ultimate luxury adventure will be found at the top of the Forester lineup. It takes the Limited's leather seats and enhances your drive with a heated steering wheel, eight-way power-adjustable passenger seats, and even heats the rear seats.  Loading that large cargo is easier with the one-touch folding rear seat and power liftgate.  Now, Navigation is included, along with the eight-inch touchscreen.

Find the Subaru Impreza Trim That's Right for You at Charlie's Subaru

The Impreza is a fantastic compact car that's available in Augusta as either a sedan or hatchback. We want to make sure you know all of your options so that you can weigh your choices carefully and with all the information you need. A well-informed decision is one you're going to love.

Base Impreza

Just because this is the most affordable option doesn't mean you won't get Subaru's Symmetrical All-Wheel Drive. Portland drivers will also have a multifunction display, which can display fuel economy, distance to empty, ambient temperature and more. The base Impreza comes with a 6.5-inch STARLINK® system standard.

Impreza Premium

This trim adds fog lights and heated front seats for winter driving around Auburn, as well as EyeSight® Driver Assist Technology standard. South Portland, ME drivers will also have an upgraded Multimedia Plus infotainment system and dual USB ports in the front.

Impreza Sport

Some of the more noticeable enhancements to the Sport trim near Bangor include 18-inch wheels, turn signals that are integrated into the side mirrors and side spoilers. The instrument cluster comes with a larger 4.2-inch LCD screen, as well as a 6.3-inch color multifunction display.

Impreza Limited

The Limited is only available as a hatchback and offers standard high beam assist, LED adaptive headlights, blind-spot detection with lane change assist and rear cross-traffic alert and reverse automatic braking. You'll also have the comfort of leather-trimmed upholstery.


A test drive is a great way to truly understand if the Subaru Impreza is right for you, so give us a call or contact us online to schedule one here at Charlie's Subaru! We would be happy to answer any and all of your questions while you're here, and you can even speak with our Augusta finance team while you're here if you want some of the best financing options around.

Learn All About the Subaru Legacy Trims We Have in Augusta

Whether you want something affordable and functional or a premium sedan with all the amenities you need, we have a Subaru Legacy for you at Charlie's Subaru.

Base Legacy

Even though this is the base trim, it comes with all the essentials for a smooth and enjoyable ride. EyeSight® driver-assist technology keeps you safe with systems like pre-collision braking, adaptive cruise control and lane keep assist. You'll also have a SUBARU STARLINK® Multimedia system for all your infotainment needs.

Legacy Premium

The Legacy Premium brings Portland customers side mirror that have integrated turn signals and heating to help reduce fog and frost buildup. You'll also get a power adjustable driver's seat, leather-wrapped steering wheel and shifter handle and an enhanced STARLINK® Multimedia Plus system, which uses an 11.6-inch touchscreen display.

Legacy Sport

To enhance driving in inclement weather, Subaru fit the Legacy Sport model with LED fog lights. You'll also have some unique style changes on this trim, like the Crystal Black Silica-finish side mirrors and trunk spoiler. On the inside, you'll also get an auto-dimming rear view compass mirror.

Legacy Limited

As one of the top trims for this sedan, your rear passengers will be able to enjoy heated rear outboard seats and leather-trimmed upholstery. Auburn shopper's driver's seat gains a two-position memory function, and the front passenger's seat joins the driver's seat with power adjust.

Legacy Limited XT

Though the Limited XT is very similar to the Limited, it does come with a few enhancements. The primary change is the upgraded engine, which is a 2.4-liter turbocharged engine. It generates 260 horsepower and 277 pound-feet of torque.

Legacy Touring XT

This is the top of the line for the new Legacy. You'll have Nappa leather-trimmed upholstery, ventilated front seats and a 180-degree front-view monitor. As the name suggests, you'll also have the more powerful engine for enjoyable Bangor driving.


Choose the Right Subaru Outback for the Job at Charlie's Subaru

When you come down to Augusta for a Subaru Outback, you'll have a total of eight trims to choose from. That can be overwhelming to a lot of people, so we want to break down your options so you can make an informed decision about your next SUV.

Base Outback

The base Outback comes with a variety of useful features. Symmetrical All-Wheel Drive is standard as always, and you'll have the safety of the EyeSight® driver-assist features. Auburn drivers can also take advantage of the Dual 7.0-inch STARLINK® infotainment system to listen to music through Apple CarPlay and Android Auto.

Outback Premium

On the Premium trim, you'll get several upgraded amenities. The STARLINK® system is upgraded to an 11.6-inch Multimedia Plus system. You also gain dual-zone climate control, integrated turn signals on the side mirrors and a leather-wrapped steering wheel and shifter handle. A power-adjustable driver's seat is included, and both front seats are heated for cold Bangor nights.

Outback Limited and Limited XT

At this trim level, you gain leather-trimmed upholstery and 18-inch wheels. South Portland, ME drivers will have a hands-free power rear gate standard, which can automatically close, includes a height memory function and has a lock button. The XT version of the trim upgrades the base engine to a 260-horsepower 2.4-liter turbocharged engine.

Outback Touring and Touring XT

The upholstery upgrades one more time to Nappa leather. These trims also continue to enhance the temperature control in the Outback, coming with ventilated front seats and a heated steering wheel. Like the other XT trims, the Touring XT comes with the upgraded engine.


Outback Onyx Edition XT

The Onyx Edition XT is the first of two off-road-oriented trim levels for the Outback, enhancing an already capable system. It comes with a full-size spare tire and water-repellant StarTex® upholstery. The 2.4-liter BOXER® engine allows this SUV to tow up to 3,500 pounds, as well.

Outback Wilderness

The most capable of the Outback trims around Portland, the Wilderness raises the ground clearance to 9.5 inches, adds heavy-duty roof rails and swaps out the LED fog lights for a unique design. There are also tow points and tie-down points hidden behind the Wilderness's signature anodized-copper accents.


Performance and Options in the Subaru WRX Trim Levels

The Subaru WRX is a compact sedan that is available in five different trim levels. Each trim offers its own set of innovative technology and safety features for Augusta, ME and Portland, ME drivers. You can decide which trim is right for your driving needs by learning about the designs and technology that each one offers to you today. Here is some important information about each trim level.

 Subaru WRX Base

  • Track-tuned suspension
  • Six-speed manual transmission
  • Standard Symmetrical All-Wheel Drive
  • Built-in Subaru Starlink multimedia system
  • Apple CarPlay and Android Auto smartphone integration

Subaru WRX Premium

The new Subaru WRX Premium comes with all of the features of the base model, as well as additional designs that take it up a notch for your adventures in Auburn. Some of the features found with the Premium trim include:

  • Power tilt and slide moon roof
  • Front heated seats
  • Sports Lineartronic transmission
  • Subaru Starlink multimedia with Apple CarPlay and Android Auto

Subaru WRX Limited

The WRX Limited trim combines the base features with upgraded technology. This trim offers:

  • Keyless push-button start
  • 10-way power-adjustable driver's seat.
  • Optional Eyesight Driver Assist safety suite
  • Available GPS navigation system
  • Subaru Starlink multimedia system
Subaru WRX STI
  • Symmetrical All-Wheel Drive
  • Driver-controlled center differential
  • Track-tuned suspension
  • Six-piston Brembo high-performance braking system
  • Keyless remote entry and push-button start
  • Tilt and slide moon roof

Subaru WRX STI Limited

  • Luxurious leather-trimmed upholstery
  • Optional Recaro performance seating
  • Blind-spot detection with rear cross-traffic alerts
  • Optional large or small rear spoiler

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