Buy a New Subaru from Charlie's Subaru in Augusta, ME

Local drivers come to our Maine Dealership in Augusta for many reasons. The complete inventory of new Subaru cars and SUVs like the Outback, Ascent, Impreza, WRX, Legacy, Forester, BRZ and Crosstrek is often at the top of the list. We carry or can get the exact specifications you want like the new Outback Wilderness or Legacy Premium, Limited or Touring trim levels. You can also select from packages like Starlink, Navigation, EyeSight or the All- Weather packages. You can also get a Legacy with your choice of package options. 

Charlie's Subaru has been a local, family run business for decades as drivers from nearby Bangor and Portland, ME already know. Learn more about our new Subaru dealership serving Auburn here. And remember if you want to explore ALL of your options, be sure to check out our Augusta used car inventory too.

Near central Maine, there's a lot to see and do. There's scenic Casco Bay to soak up in greater Portland, just a short drive from South Portland proper, Mt. Apatite to hike in Auburn, and the City Forest to explore in Bangor. These are just the tip of the iceberg, too. You'll need a new vehicle geared for any adventure, one that can take you there and back home again dependably with all the trimmings, and not just any new model, either. That's where Charlie's Subaru comes in. 

What are the new Subaru models at Charlie's Subaru serving Auburn, Maine?

Right here in Augusta on the Kennebec River, you'll find a wide-ranging line of new Subaru vehicles prepared for every drive, to be sure, from a weekend skiing or snowboarding getaway to that upcoming, long-awaited extended Pine Tree State vacation. The latest Subaru lineup is even better than ever for a new model years, too. See for yourself!

  • Subaru Ascent: the family-friendly alternative to a mainstream full of new crossover options, this, the largest Subaru SUV and its flagship, isn't your everyday model, going equally big on capability, safety, technology, and most of all, accommodations for any trip. New this year is the Ascent Onyx trim level coming soon to Augusta, ME.
  • Subaru Crosstrek: this rugged subcompact SUV began as the seemingly inconspicuous XV concept in 2011, but by 2016, it had become a favorite of orienteers the whole of Maine over looking for space-efficiency and all-wheel-drive perseverance. Ask us about the Crosstrek hybrid too! Explore Crosstrek trim levels or new Crosstrek inventory here. Find answers to commonly asked Crosstrek questions here!
  • Subaru Forester: in this year's compact SUV, you can look forward not only to a capable ride built using a slate of the latest components but also one that incorporates a ton of new features, remaining leading-edge when it comes to safety, comfort, convenience, and technology. New for 2022 is the Forester Wilderness trim. Be one of the first to drive one by reserving your new Forester Wilderness today.
  • Subaru Impreza: This perennial model comes in both sedan and hatchback options. It's long been Subaru's staple for reliability and affordable comfort. With multiple Impreza trim options, this vehicle is very versatile.
  • Subaru Legacy: a mid-size car with a dedicated following, this sedan makes for a winning combination of performance and luxury, loaded with whole-package features you'll be hard-put to find anywhere else.
  • Subaru Outback: our automaker's fully fledged wagon-become-modern SUV, this crossover is built to go anywhere, sporting safety and technological improvements for the latest model year as well as its hallmark great cargo space and tow ratings.
  • Subaru WRX: adrenalized performance and sophisticated Formula 1-inspired equipment come together in this sports sedan, a go-to among younger drivers and thrill-seekers looking for the right balance of style and charge. The 2022 WRX will be the next iteration of this model last updated in 2020. Watch this site for updates
  • Subaru BRZ: Subaru's sports car offers quick-ratio steering and sport-tuned suspension. Contact us today for more information on this performance engineered coupe.


Reserve a New Subaru Model in Augusta

The pandemic and microchip shortage has created a challenging time for customers around Auburn and beyond to find new Subaru models that meet all their needs. The slowed production of new Subaru models and the high demand may have made it challenging for you to find the perfect match for your driving needs.

However, you can reserve a new Subaru model that's perfect for your daily driving around Bangor and ensure that it makes it to our lot.

How to Reserve a New Subaru

The first step is to explore our new Subaru models for sale near Portland to make sure we're not already carrying your preferred vehicle. You can also research the various models in the lineup to determine the best option that will suit your lifestyle and preferences.

You can begin the reservation process by completing our online reservation form, which includes basic information such as your contact information and vehicle preferences. Once you have submitted the form, our team will contact you shortly after to confirm your selection and walk you through the process.

Reserving a new Subaru requires a deposit, which is refundable if the vehicle doesn't meet your expectations during the final inspection. Many drivers around South Portland, ME, choose us for our streamlined reservation process and friendly customer service. By taking these steps and saving time by choosing us, you can ensure that your preferred new Subaru model has your name on it when it arrives at our location.

Get started today by completing our reservation form.


Find the Subaru Impreza Trim That's Right for You at Charlie's Subaru

The Impreza is a fantastic compact car that's available in Augusta as either a sedan or hatchback. We want to make sure you know all of your options so that you can weigh your choices carefully and with all the information you need. A well-informed decision is one you're going to love.

Base Impreza

Just because this is the most affordable option doesn't mean you won't get Subaru's Symmetrical All-Wheel Drive. Portland drivers will also have a multifunction display, which can display fuel economy, distance to empty, ambient temperature and more. The base Impreza comes with a 6.5-inch STARLINK® system standard.

Impreza Premium

This trim adds fog lights and heated front seats for winter driving around Auburn, as well as EyeSight® Driver Assist Technology standard. South Portland, ME drivers will also have an upgraded Multimedia Plus infotainment system and dual USB ports in the front.

Impreza Sport

Some of the more noticeable enhancements to the Sport trim near Bangor include 18-inch wheels, turn signals that are integrated into the side mirrors and side spoilers. The instrument cluster comes with a larger 4.2-inch LCD screen, as well as a 6.3-inch color multifunction display.

Impreza Limited

The Limited is only available as a hatchback and offers standard high beam assist, LED adaptive headlights, blind-spot detection with lane change assist and rear cross-traffic alert and reverse automatic braking. You'll also have the comfort of leather-trimmed upholstery.


A test drive is a great way to truly understand if the Subaru Impreza is right for you, so give us a call or contact us online to schedule one here at Charlie's Subaru! We would be happy to answer any and all of your questions while you're here, and you can even speak with our Augusta finance team while you're here if you want some of the best financing options around.


Learn All About the Subaru Legacy Trims We Have in Augusta

Whether you want something affordable and functional or a premium sedan with all the amenities you need, we have a Subaru Legacy for you at Charlie's Subaru.

Base Legacy

Even though this is the base trim, it comes with all the essentials for a smooth and enjoyable ride. EyeSight® driver-assist technology keeps you safe with systems like pre-collision braking, adaptive cruise control and lane keep assist. You'll also have a SUBARU STARLINK® Multimedia system for all your infotainment needs.

Legacy Premium

The Legacy Premium brings Portland customers side mirror that have integrated turn signals and heating to help reduce fog and frost buildup. You'll also get a power adjustable driver's seat, leather-wrapped steering wheel and shifter handle and an enhanced STARLINK® Multimedia Plus system, which uses an 11.6-inch touchscreen display.

Legacy Sport

To enhance driving in inclement weather, Subaru fit the Legacy Sport model with LED fog lights. You'll also have some unique style changes on this trim, like the Crystal Black Silica-finish side mirrors and trunk spoiler. On the inside, you'll also get an auto-dimming rear view compass mirror.

Legacy Limited

As one of the top trims for this sedan, your rear passengers will be able to enjoy heated rear outboard seats and leather-trimmed upholstery. Auburn shopper's driver's seat gains a two-position memory function, and the front passenger's seat joins the driver's seat with power adjust.

Legacy Limited XT

Though the Limited XT is very similar to the Limited, it does come with a few enhancements. The primary change is the upgraded engine, which is a 2.4-liter turbocharged engine. It generates 260 horsepower and 277 pound-feet of torque.

Legacy Touring XT

This is the top of the line for the new Legacy. You'll have Nappa leather-trimmed upholstery, ventilated front seats and a 180-degree front-view monitor. As the name suggests, you'll also have the more powerful engine for enjoyable Bangor driving.


Choose the Right Subaru Outback for the Job at Charlie's Subaru

When you come down to Augusta for a Subaru Outback, you'll have a total of eight trims to choose from. That can be overwhelming to a lot of people, so we want to break down your options so you can make an informed decision about your next SUV.

Base Outback

The base Outback comes with a variety of useful features. Symmetrical All-Wheel Drive is standard as always, and you'll have the safety of the EyeSight® driver-assist features. Auburn drivers can also take advantage of the Dual 7.0-inch STARLINK® infotainment system to listen to music through Apple CarPlay and Android Auto.

Outback Premium

On the Premium trim, you'll get several upgraded amenities. The STARLINK® system is upgraded to an 11.6-inch Multimedia Plus system. You also gain dual-zone climate control, integrated turn signals on the side mirrors and a leather-wrapped steering wheel and shifter handle. A power-adjustable driver's seat is included, and both front seats are heated for cold Bangor nights.

Outback Limited and Limited XT

At this trim level, you gain leather-trimmed upholstery and 18-inch wheels. South Portland, ME drivers will have a hands-free power rear gate standard, which can automatically close, includes a height memory function and has a lock button. The XT version of the trim upgrades the base engine to a 260-horsepower 2.4-liter turbocharged engine.

Outback Touring and Touring XT

The upholstery upgrades one more time to Nappa leather. These trims also continue to enhance the temperature control in the Outback, coming with ventilated front seats and a heated steering wheel. Like the other XT trims, the Touring XT comes with the upgraded engine.

Outback Onyx Edition XT

The Onyx Edition XT is the first of two off-road-oriented trim levels for the Outback, enhancing an already capable system. It comes with a full-size spare tire and water-repellant StarTex® upholstery. The 2.4-liter BOXER® engine allows this SUV to tow up to 3,500 pounds, as well.

Outback Wilderness

The most capable of the Outback trims around Portland, the Wilderness raises the ground clearance to 9.5 inches, adds heavy-duty roof rails and swaps out the LED fog lights for a unique design. There are also tow points and tie-down points hidden behind the Wilderness's signature anodized-copper accents.


* Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, title or non-infringement. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license. Not responsible for typographical errors.