About Charlie's Subaru
Celebrating 39 Years As Your Subaru Retailer In Augusta, ME
Charlie's Subaru provides access to new Subaru vehicles renowned for their safety, reliability, longevity, and quality. We stand by the Subaru brand and provide great customer service, a personalized experience, and great benefits to our clients. In the 39 years we've been in the business of selling cars, we've learned that great service and satisfaction are more than a single transaction. We don't do high-pressure sales tactics to close a deal; instead, we build relationships and provide the services you need to keep your vehicle in top shape and enjoy the reliability you expect from a Subaru. As a cornerstone business in our community, we strongly believe in giving back and ensuring we lift everyone up by doing our part and making Augusta a great place to live and work.
Our Story
Charlie Shuman, the President of Charlie's Motor Mall is running what is now considered the largest new car dealer group in the state. He takes pride in superior customer satisfaction with the largest inventory of new and used cars available. There are so many great reasons to buy at Charlie's Subaru of Augusta.
Charlie hasn't forgotten his small beginnings when he took his first job as an office clerk at the former Henry Kimball Co., a Dodge dealership. Where he worked his way through other positions, before moving on to work for American Motors Jeep Corp. During those 17 years, he worked his way up, eventually becoming District Sales Manager for Maine, Massachusetts and New Hampshire.
In 1986, he and a partner opened Charlie's Subaru in Augusta, Maine. Charlie bought him out after 5 years and continued buying more dealerships... and his success has continued.
Charlie Shuman has built the company from a single franchise employing 17 people in 1986 to a 240- employee, 8- franchise company selling 10,000 vehicles annually. Even though Charlie's has grown substantially, we still are a family run business with the same values and beliefs that starts the organization 39 years ago.
Dealership Exclusive Perks
When you shop at Charlie's Subaru, you'll find a great vehicle and get rewarded with exceptional complimentary services and additional peace of mind to enjoy your vehicle for as long as you own it. Check out the dealership-exclusive perks that come with every new vehicle purchase or service:
We believe in the exceptional quality and longevity of our new Subaru vehicles, so we add an additional warranty to cover your vehicle's powertrain beyond the manufacturer's warranty. This warranty is free with every new vehicle purchased at Charlie's Subaru.
Learn More
As a Charlie's Customer, you'll be able to keep your vehicle sparkling with a free carwash anytime you stop by our dealership in Augusta, ME.
Learn More
- 10% off parts & accessory installs or 10% off Subaru accessory & accessory installs
- Free local shuttle service
- Preferential emergency service
- Free state inspection stickers available every Friday
- Buy four oil changes, get the fifth one free
Community Minded
It is our honor to uphold the Subaru Love Promise by supporting local charities and non-profit organizations doing great work in our communities. We are committed to giving back to our community by holding events for Maine General, Kennebec Valley Humane Society, and over 40 local charities and other volunteer organizations. You can follow us on social media or stop by our showroom to check out our current initiatives and join us as we help spread the love throughout Augusta, ME.
Visit Charlie's Subaru Today
Charlie's offers state of the art service, parts and collision center facilities factory-trained technicians. So if are looking for a dealer that offers great prices, a large inventory and attention to every customer, then you've come to the right place.
Not only do we serve drivers from Augusta, but from the nearby areas of Portland, Bangor, Waterville, South Portland and coastal cities like Wiscasset, Rockland and Rockport! Visit our Subaru retailer near Auburn. Our nearby Subaru retailer is waiting for you now!
-
Charlie's Subaru
466 Western Ave
Augusta, ME 04330
- Sales: (207) 213-2700
Loading Map...
