The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Charlie's Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Kennebec Valley Humane Society, Androscoggin Humane Society, Maine Audubon Society
Cony High School, Winthrop High School, Messalonskee High School, University of Maine, Gardiner High School
United Way, Augusta Rotary , Big Brothers Big Sisters, YMCA, Maine State Golf Association
Maine General Medical Ctr, American Lung Association, Maine Breast Cancer Coalition, American Heart Association, National MS Society

 Subaru Love Promise Heart

Love Promise Stories from Charlie's Subaru

Subaru and Charlie's Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Charlie's and The Trek Across Maine  –  Steve S

Charlie's is proud once again this year to be the presenting sponsor for the American Lung Association's 35th annual Trek Across Maine cycling event. This event was held June 14th to the 16th in Brunswick and had nearly $2,000 cyclists from all over New England and beyond. This event this year helped to raise almost $1,400,000 for lung health,treatment, and research as well as educating people of all ages to the dangers of smoking and vaping.

Survivor  –  Kelly F

Subaru supporting the Leukemia and Lymphoma Society means a great deal to me. I am a leukemia survivor, because of the research that has been done in the past several years to find new methods of treating different strains of leukemia. I was diagnosed with acute lymphoblastic leukemia in December of 2017. ALL is a child's disease--there's a 95% cure rate for children, but only 40 to 60% for adults. I was extremely fortunate--I had wonderful medical teams in New Hampshire, Maine and Massachusetts. After 5 rounds of chemo, I went into remission, and had my stem cell transplant on June 8, 2018. There was not an exact match for me, so my transplant doctor performed what is called a mismatch transplant. I did so well that I was able to return to my life and career as a high school teacher last November. I just celebrated the first year anniversary of my transplant, and everything is looking very positive. Without the research that is being done, I would not be alive today. One day after I was diagnosed, I was told that without treatment, I only had three weeks to live. That was sobering. I am so grateful to Subaru and to all organizations that support the Leukemia and Lymphoma Society--the gift of life is a real one. Believe me, I know.


Charlie's teamed up with the Alfond Center for Cancer Care at Maine general hospital in October to help raise money for the cancer center in Augusta. Charlie's donated a portion of all sales for the month to the center. This is a cause that is near and dear to Charlie, Steve, and the rest of the owners at Charlie's Subaru as Charlie's wife (Steve's mother) was diagnosed with breast cancer a year and a half ago and underwent both Chemotherapy and radiation therapy at the center in Augusta. When it was all said and done the gang at Charlie's was able to raise $25,000 for the Alfond Center.

Charlie's Teams up With Maine General Hospital  –  Steve S

Charlie's Subaru of Augusta recently teamed up with Maine General Hospital and became the main sponsor to promote the "Walk of Hope" walking event. Walkers fund raise money for the event which helps care for current patients as well as cancer research. Charlie's wife Nancy Shuman, my mother,last year got the news that no woman ever wants to get, she was diagnosed with breast cancer. Nancy battled back courageously and in good spirits going through both chemo therapy as well as radiation therapy for many months. We are pleased to say that she is now cancer free!! Nancy's recovery has been so good that she was able to be the Grand Marshall for the walk on October 14th! The walk was a tremendous success this year breaking the record for the previous years. We had hundreds of walkers and the event raised over $145,000!!! In addition to being the major sponsor for the walk of hope, Charlie's is also donating $50 for every new car sold in his entire auto group (5 stores) to the Maine General Hospital for Cancer Care. Between the major sponsorship of the Walk for Hope and the money donated for each new car sold Charlie's will be raising in the vicinity of $25,000+ for the month of October to a cause that is very near and dear to the Shuman family and the Charlie's organization.

Charlie's and the United Way of Kennebec Valley  –  Stephen S

Charlie's Family of Dealerships has been involved with the United Way of Kennebec County for over 25 years.This is an organization that is not only near and dear to Charlie himself, but to every one of his employees. Charlie's employees donate money to this great cause through payroll deduction. As a matter of fact over the last 10 years Charlie's has had 100% of it's employees donate to the cause. Charlie and his family have chaired the annual fundraising for this cause in the past because they are so passionate about it. "I told myself 30 years ago when I opened the dealership that if I was successful in business I would give back to those who contributed to that success as much as possible," Charlie has said many times. Charlie's son and daughter have also served on many boards and fundraisers with United Way over the years. Charlie's wife, Nancy, takes a trip annually to purchase literally hundreds of coats, gloves, mittens, and hats and donated them to the United Way so that nobody in the local community needs to be cold. Charlie and his wife received the Norm Temple award for outstanding community service a few years ago. This honor goes to a community person/business who has truly gone above and beyond to help their community members in need.Charlie's is pleased to say that they donated $160,000 to the United Way of Kennebec County last year, and has donated approximately $1,400,000 over the last 10 years to this great cause who helps so many.

Christmas Presents for Needy Families  –  Stephen S

Every year around the Holidays the Charlie's Dealership Group does a company wide collection to make sure that needy Military families in the area have presents on Christmas morning. The dealership raises over $7,000 company wide for this great cause...and has done so for the past 5 years. No child should go without presents Christmas morning....

Breast Cancer Awareness Month  –  Steve S

For the month of October Charlie's Subaru and the rest of the Charlie's Family of Dealerships donated $50 for every vehicle sold to the Alfond Center for Cancer Care in Augusta, ME. When the campaign was all said and done we were able to give a total of $27,500 to this great cause. This is an organization which Charlie himself holds near and dear to his heart as his wife, Nancy battled breast cancer this year and, looks to have made a full recovery. Charlie, his son Steve, who is the Vice President of the organization, and their daughter Elissa, the dealer principal at Charlie's Honda were so happy to be able to giver this donation to the organization that took such good care of their loving wife and mother.

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